Franchising

Contributors

  • Sharon Borja

Description

The franchising method of doing business is increasing rapidly worldwide. Many product and service businesses are managed through franchising networks. Consequently, there is an increasing need among franchise firms for executives with franchising knowledge, and there are increasing opportunities for people to attain business ownership as franchisees.

This course deals with the important aspects of starting, developing, and managing both franchise networks and franchises within those networks. Specific attention is given to the franchisor-franchisee relationship, and how both sides contribute to their mutual success. Profit opportunities, legal considerations, and international aspects of franchising are addressed as well.

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Published

2022-04-15

Topic

Social Sciences

Section

Course

License

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