Contrary to popular perception, swag isn’t something specific to the United States. Even in the UK, the term “swag” plays a key role in business. In fact, the word has Scandinavian roots, and the Oxford Dictionary recorded it in the early 14th century; it referred to a kind of bag. Some say that “swag” is an acronym which means “Stuff We All Get.” In reality, swag, a word used to refer to a housebreaker’s loot, signifies fashionable behaviour. However, the marketing industry has a specific purpose in mind when the word “swag” is used.
It means items that are distributed at events and conferences among people. You will put lots of goodies in delegate tote bags and hand them out to attendees as a “thank-you” for showing up. So, free stuff given to a consumer (or potential customer) by a bank is what swag means here. Also, marketing experts believe that brands should go beyond the logo and use swag items to appeal to customers. Yes, many swag ideas have become quite repetitive. Many swag items will end up discarded by customers. But we’ll share 6 clever ideas here to maximise your exposure. So, use these amazing swagger ideas to make your brand more popular.
Why Do You Need Unique Swag?
It’s pretty amazing that we’re using the term “swag” to refer to a bag, the same way those before us used this word 700 years ago! So, what would you include in a delegate bag? Following the crowd with items such as promotional pens or keyrings may seem tempting to you. But you shouldn’t let your brand blend into the background. Try to stand out and choose non-usual swag items. That’s how you can enhance the image of your brand and make sure that people remember your gifts long after the event. After all, luxury hotel swag has become a popular fashion flex throughout Europe. Let’s see what clever ideas we can come up with here.
6 Fantastic Swag Ideas for Delegate Bags
Travel Gifts
Why don’t you go with travel-related swag ideas? If your delegates are flying in from overseas, a travel-oriented bag will appeal to them easily. You can also try:
Add an inflatable neckrest for comfortable long flights
Include an oyster card holder when delegates travel locally
Put in miniature items like mini tea-and-coffee sets to spark conversations
These thoughtful gifts show that you care about a delegate’s comfort and convenience.
Bottled Water
Bottled water isn’t necessarily a long-term keepsake. But delegates receiving them will greatly appreciate this particular swag idea. Especially when the conference day is very long. Offering still and sparkling water options will also make a lot of clients happy. Keep your delegates 100% hydrated and attentive with bottled water.
Power Banks
Power banks have immense practicability so delegates will fall in love with your brand if you are distributing these gadgets for free. A power bank is something delegates will use frequently. So, you can easily keep your brand at the forefront of their minds with these swag items.
Portable Speakers
Music is a very powerful tool in marketing. So, branded portable speakers will keep your brand at the forefront of a delegate’s mind whenever they are listening to their favourite melodies. It is also worth noticing that portable speakers aren’t overdone yet, so you have a great chance now to associate your brand with very enjoyable experiences.
You create a positive emotional link with your audience this way.
Eco-Friendly Swag
Eco-friendly giveaways are great because they show how committed you are to sustainability. You can go with eco-friendly umbrellas or reusable bags when it comes to sustainable swag.
Trending Items
Did you know that not even 10% of shoppers in the United Kingdom are loyal to their favourite brands? It means they can easily switch parties and come over to your brand. You just need to be at the forefront of trends when coming up with swag ideas. Stay ahead of the curve and use unique swag options to appeal to your customer base.
Finding the Right Delegate Bags: 5 Options
Jute Bags: These bags work well for both male and female consumers. Also, jute bags are always in style. These eco-friendly swags stay usable long after your event ends.
Shopper Tote Bags: For evergreen brand marketing, you should use these eco-friendly bags. You can also reduce the size of these bags so delegates can conveniently carry a bag home. Also, the versatility and reusability of these bags will be appreciated by folks, who will use them to do everyday chores.
Printed Backpacks: Neutral colours are good when it comes to appealing to hundreds & thousands of people at an event. So, printed backpacks can easily hold a lot of stuff in them without breaking. So, they are good for carrying weighty items.
Travel Bags: Larger items work well when you have these travel bags. Travel bags are amazing for sports events or conferences where delegates can carry bulky items. Also, they offer ample space and are designed for extreme durability.
Drawstring Bags: Lastly, you can also consider everyone’s favourite drawstring bags. A person can easily pack them into a suitcase/handbag for the return journey. Their simple and lightweight design as well as their great usability are a few reasons why these bags are perfect for every event.